Modern shoppers expect personalization, instant feedback, and a smooth digital experience. To meet these expectations, our team integrated a third-party Ring Configurator directly into the Microsoft Dynamics 365 (D365) E-Commerce platform, enabling customers to design rings in real time with live visualization, accurate pricing, and seamless order processing.
This integration not only enhanced user engagement but also delivered a scalable solution aligned with business workflows and inventory management.

Project Goals

The integration aimed to achieve three major objectives:

1. Seamless Connectivity with D365 Commerce
2. Real-Time Customization & Pricing
3. End-to-End Customer Experience

Provide an intuitive, fast and error-free shopping journey, backed by a robust order management process.

Challenges and How We Solved Them

1. Limited Knowledge of D365 Commerce

Challenge: Initial unfamiliarity with D365 Commerce APIs, architecture, and extensibility points.
Solution:

• Deep-dived into Microsoft documentation
• Conducted knowledge sessions with Dynamics experts
• Created rapid prototypes to validate hypotheses

2. Poor Third-Party Documentation

Challenge: Missing or unclear API references from the configurator provider.
Solution:

• Used browser network tools to capture API flows
• Reverse-engineered request/response patterns
• Leveraged developer forums and support communities

3. Tight Delivery Timelines

Challenge: High complexity with strict deadlines and multiple moving parts.
Solution:

• Adopted an agile, iterative delivery approach
• Prioritized core features
• Implemented the UI quickly using React + SCSS

4. Synchronizing Ring Options with D365 Variants

Challenge: Customization data from the configurator needed to map correctly to D365 product variants.
Solution:

• Built custom middleware to translate attributes
• Enabled two-way communication between D365 and the configurator

5. Real-Time Visual & Price Updates

Challenge: Customers expected instant feedback as they modified ring attributes.
Solution:

• Implemented dynamic UI rendering using React.js
• Used asynchronous AJAX calls for real-time data exchange

6. Handling Complex Customization Logic

Challenge: Rings had multiple configurable attributes requiring structured mapping.
Solution:

• Created a dedicated mapping layer
• Aligned configurator options with corresponding D365 entities

7. Smooth UI/UX Embedding

Challenge: Integrating the configurator without disrupting the storefront layout.
Solution:

• Embedded the configurator as a React modal component
• Ensured style consistency with the existing D365 storefront

8. Inventory & Pricing Synchronization

Challenge: Displaying accurate stock and price calculations during customization.
Solution:

• Connected to D365 APIs for real-time inventory checks
• Applied attribute-based pricing logic dynamically

9. Order Management & Data Storage

Challenge: Capturing and storing detailed customization data inside D365 Commerce.
Solution:

• Created custom order entities
• Ensured end-to-end traceability of ring configurations through workflows

   

Technologies Used

• Microsoft Dynamics 365 Commerce
• React.js
• JavaScript & AJAX
• D365 Commerce APIs
• SCSS

Outcomes

•  Enhanced Customer Engagement

•  Higher Conversion Rates

•  Streamlined Operations

•  Improved Accuracy & Customer Trust