Optimizing the Real-time Pricing and Promotion Engine for High Throughput Transactions
Challenge:
A leading large-scale ordering system needed a high-performance real-time pricing and promotion engine capable of processing 100K+ transactions daily.
However, the existing architecture faced key issues:
- High latency in price and promotion calculations (over 50ms)
- Inefficient cross-service communication
- Limited scalability and system reliability
The goal was to redesign the system into a scalable, event-driven architecture ensuring real-time execution under 50ms with seamless customer experience.
Solution:
OKRUTI re-engineered the platform using a distributed microservices architecture, optimized for speed, scalability, and resilience:
– Backend & API Orchestration: Java and Spring Boot-based microservices for modular and scalable operations.
– Event-Driven Architecture: Apache Kafka for asynchronous, high-throughput real-time messaging.
– Low Latency Caching: Redis for in-memory caching to accelerate pricing and promotion calculations.
– High-Performance Database: PostgreSQL optimized for large-scale transactional workloads.
– Seamless Communication: REST APIs enabling efficient cross-service communication and real-time synchronization.
Modular Microservices: Eight specialized services managing pricing, promotion, redemption, orchestration, and execution — ensuring parallel processing and optimal resource utilization.
Results achieved:
✔ Ultra-Fast Execution: Real-time pricing and promotion completed in under 50 milliseconds.
✔ High Scalability: Effortlessly handles 100K+ orders per day with built-in resilience and availability.
✔ Enhanced Customer Experience: Dynamic and personalized pricing increased user engagement and satisfaction.
✔ Improved Fault Tolerance: Decoupled architecture minimizes downtime and dependency failures.
✔ Future-Ready Platform: The new architecture is high-performance, scalable, and future-proof, enabling faster innovation and market competitiveness.
This has pivoted the solution to become a high-performance, future-proof pricing engine, thereby creating opportunities for the client to be scalable, efficient, and competitive in doing transactions in real time.
Feedback from a customer:
“Okruti’s” proficiency in microservices with real-time processing helped us redefine our pricing and promotion engine with unmatched speed and accuracy.”